SW 24 is a security company that provides businesses with the latest and greatest surveillance technology and services. They needed a campaign for the NY Diamond District where security is obviously of the utmost importance. The streets are filled with merchants and consumers who, if subjected to right disruptive messaging, will naturally create a buzz in the neighborhood.
We think the creative speaks for itself.
The result was a significant increase of new calls and clicks as well as press coverage of the campaign in the trade publications.