As Head of Digital Strategy, Negeen Ghaisar leads the Bigbuzz digital advertising and social media team.  Her duties include the management and execution of market and media research, analysis, strategic planning, digital and social media programs, and reporting. Her extensive experience at Bigbuzz includes work for Honeywell, Resideo, Walmart's Garanimals, Badgley Mischka, Icon Parking and Northwell Health. She studied Creative Writing at Brooklyn College, and her past experience includes luxury and tech brand strategy at CreativeFeed, as well as digital strategy and implementation for theatre and cultural institutions at The Pekoe Group.

• Q: Where were you born?
  A:

  Virginia

• Q: What did you study in school?
  A:

  Creative Writing

• Q: What was your first job?
  A:

  In life: hostess at a steakhouse in high school

  In this field: Junior Digital Strategist at CreativeFeed (unless you’re counting internships, in which case… a Fashion PR Intern at Harrison & Shriftman circa 2008)

• Q: What got you interested in digital marketing?
  A:

  Interning when social media and search engines were just emerging as marketing opportunities for brands

• Q: What’s the best thing about working at Bigbuzz?
  A:

  The people, the brands we work with, and the ability to see our work in action

• Q: What motivates you?
  A:

  My passion for the power of digital

  My awe at the power of digital to connect the world and at the infinite possibilities of data

  How much the field is changing every day and there is always something new to learn and do

• Q: What’s your brand/what are you known for?
  A:

  I am passionate about what I do, and I work hard at it. I also love hugs.

• Q: What’s something surprising to know about you?
  A:

  I am bilingual in English and Farsi (Persian).

  I grew up in the same town as the CIA headquarters.

• Q: What’s your favorite social platform?
  A:

  Instagram

• Q: What do you do when you’re not working?
  A:

  Travel, cook, eat, read, write, and explore with my husband, friends, and family (and Peesh, our cat)