Legend George Lois Visits Bigbuzz For Lunch and Learn

Mar 21, 2017

We recently had the pleasure of meeting with George Lois, who’s well-known in the advertising industry and taught us a thing or two about our creative potential. We got to view some of his iconic  work, including the first ever Tommy Hilfiger ad, the impactful New York Times page 2 ad for Rubin “Hurricane” Carter, and the famed “I Want My MTV” campaign, just to name a few. He spoke about his rise in the industry, his creative process behind marketing miracles, and his book, Damn Good Advice, which holds true to its title. Copies of his book were signed for us and he left us with a key food for thought: “You can be Cautious or you can be Creative (but there’s no such thing as a Cautious Creative).”